A Brand Audit Is The Best Form Of Brand Insurance

 

 

A brand audit can be thought of as brand insurance. When you think of the brands that dominate our cultural landscape, like McDonald's or Apple, they are immediately recognizable by the golden arches or the silhouette of an apple with a bite out of it. But, there are other attributes that go into the brand that are more subtle - but just as critical to the success of the brand.

 

Let's look into the topic of effectively translating your content into profits. When you hear translating your content into profits your mind is probably already thinking about conversions and the like. But, what if I were to tell you that there is a much bigger translation that no one ever really thinks about?

 

Naked web marketing is about being lighter by revealing our true self as a small business owner while shedding the heavy work of pretentious marketing. Web marketing blows every other marketing medium out of the water when we see the real potential. When we focus on our own business we get bogged down, but when we focus on our market we grow, then we learn more and we grow some more.